ABOUT US

A label of premium statement clutches & minaudières, The Chic Initiative was founded by Hui Ling in 2015. Driven by her love for beautiful evening bags, the banker-turned-designer created the award-winning brand to offer conversation-pieces that will elevate all looks. From dazzling crystal minaudières to luxe leather clutches, each collection is designed to delight & inspire. Across all touchpoints, from the bespoke dust bag to signature luxe packaging, attention to detail is important in conveying the chic elegance that resonates with our audience.

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